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The place your brand should live.

East of Everything Animation

East of Everything >

We are a strategic creative consultancy with offices in Sydney and Melbourne. Our purpose is to help organisations build more distinctive and creative brands from within.

We help businesses articulate who they are and what they stand for, using creativity to inform communications and influence culture, to deliver on their business strategy. We specialize in giving internal marketing or experience design departments the assets and know-how to build powerful brands from the inside out.

you know more

about your brand

than we do

Businesses make decisions every day to bring their brands to life – through advertising, customer experience, product design and even the way their staff answer the phone.

No one knows a brand better than the people who live and breathe it every day.

But too often businesses don’t have the right foundations in place to bring a brand to life consistently and in service of a truly distinctive and motivating idea.

‘Creativity’ is outsourced to external agencies vs built and crafted from within.

We work to translate the strategic foundations of the brand into creative assets and guidelines that are clear, flexible and inspiring to internal departments, so they know what ‘good’ looks like.

Then we work with creative people inside businesses to help direct their ideas to make them better, inspire them on what creativity makes possible and act as an ongoing creative resource to help improve creative output.

We also bring together the industry’s most creative and experienced thinkers to boost creative firepower to answer challenging briefs.

us three

Kat Kelly

Strategy Director
Co-founder

Kat has worked in brand and communications for over 16 years in Australia and overseas. >

Kat has worked in brand and communications for over 16 years in Australia and overseas.

She has led some of Australia’s most valuable brands such as Telstra and Australia Post, most recently as part of the leadership team at The Monkeys (part of Accenture Interactive).

She spent time working in London in a global role for WPP, responsible for building multi agency solutions to service Procter and Gamble. This was a unique opportunity that provided insight into solving business problems via marketing at scale and creativity beyond advertising.

Kat also collaborated on building a best practice approach to Brand Purpose, presenting the findings at the Cannes Advertising Festival after interviewing some of the world’s leading brand purpose experts.

Grant Rutherford

Creative Partner
Co-founder

Grant’s advertising career has seen him hold leadership positions across many creative Australian >

Grant’s advertising career has seen him hold leadership positions across many creative Australian agencies, including George Patterson Y&R, Clemenger BBDO, DDB Group, Publicis Groupe and the Monkeys Sydney and Melbourne (part of Accenture Interactive).

His work has been acknowledged personally with hundreds of National and International awards, including Cannes Lions, One Show, New York Festivals, AWARD and D&AD.

At one point he was recognized in the top 5 creatives in the world. His work has been included in the permanent collection at the MoMA in New York and the Powerhouse Museum in Sydney.

Grant’s served on a number of marketing bodies including The Communications Council (Australasia’s peak body representing the marketing industry to media, government and the public), the Australasian Writers and Art Directors Club and President of the Melbourne Advertising and Design Club.

Chrissy Blackburn

Strategy Director
Co-founder

Chrissy is one of Australia’s most experienced and highly regarded strategists >

Chrissy is one of Australia’s most experienced and highly regarded strategists.

She has been at the forefront of brand planning internationally, as one of the first strategic planners in Australia and subsequently New York as Senior Vice President at Lowe and Partners with strategic planning responsibility for Citibank Visa, Nabisco and Diet Coke.

Chrissy has recently worked on strategic consultancy projects for Telstra, Qantas, Australia Post, Crownbet, Woolworths and the Sydney Festival.

Apart from founding East of Everything, Chrissy is principal at West 82nd in 2014, Chrissy was Global Head of Strategy at The Leading Edge. She also founded strategic consultancy Red Spider in Australia, which she ran for 10 years.

Kat has worked in brand and communications for over 16 years in Australia and overseas.

She has led some of Australia’s most valuable brands such as Telstra and Australia Post, most recently as part of the leadership team at The Monkeys (part of Accenture Interactive).

She spent time working in London in a global role for WPP, responsible for building multi agency solutions to service Procter and Gamble. This was a unique opportunity that provided insight into solving business problems via marketing at scale and creativity beyond advertising.

Kat also collaborated on building a best practice approach to Brand Purpose, presenting the findings at the Cannes Advertising Festival after interviewing some of the world’s leading brand purpose experts.

Grant’s advertising career has seen him hold leadership positions across many creative Australian agencies, including George Patterson Y&R, Clemenger BBDO, DDB Group, Publicis Groupe and the Monkeys Sydney and Melbourne (part of Accenture Interactive).

His work has been acknowledged personally with hundreds of National and International awards, including Cannes Lions, One Show, New York Festivals, AWARD and D&AD.

At one point he was recognized in the top 5 creatives in the world. His work has been included in the permanent collection at the MoMA in New York and the Powerhouse Museum in Sydney.

Grant’s served on a number of marketing bodies including The Communications Council (Australasia’s peak body representing the marketing industry to media, government and the public), the Australasian Writers and Art Directors Club and President of the Melbourne Advertising and Design Club.

Chrissy is one of Australia’s most experienced and highly regarded strategists.

She has been at the forefront of brand planning internationally, as one of the first strategic planners in Australia and subsequently New York as Senior Vice President at Lowe and Partners with strategic planning responsibility for Citibank Visa, Nabisco and Diet Coke.

Chrissy has recently worked on strategic consultancy projects for Telstra, Qantas, Australia Post, Crownbet, Woolworths and the Sydney Festival.

Apart from founding East of Everything, Chrissy is principal at West 82nd in 2014, Chrissy was Global Head of Strategy at The Leading Edge. She also founded strategic consultancy Red Spider in Australia, which she ran for 10 years.

strategic

services

Purpose, mission & values

We help companies articulate their purpose, mission and values.

Brand strategy

We develop a clear and actionable brand positioning that is motivating, distinctive and true – providing a roadmap to implementation.

Cultural change

We translate the positioning and values into a ‘way of doing business’ and work with all divisions/departments to ensure a consistent standard of ‘excellence’ can be delivered each and every day.

Brand experience

We use the brand to influence all aspects of the customer experience including product, design and communications. We go beyond the generic standards of experience to prioritise what makes the brand distinctive

Communications strategy

We translate business strategy into briefs and messaging frameworks for communications.

Training

We train marketers, strategists and communications agencies in developing strategy, writing briefs and evaluating creative ideas.

Purpose, mission & values

We help companies articulate their purpose, mission and values.

Brand strategy

We develop a clear and actionable brand positioning that is motivating, distinctive and true – providing a roadmap to implementation.

Cultural change

We translate the positioning and values into a ‘way of doing business’ and work with all divisions/departments to ensure a consistent standard of ‘excellence’ can be delivered each and every day.

Brand experience

We use the brand to influence all aspects of the customer experience including product, design and communications. We go beyond the generic standards of experience to prioritise what makes the brand distinctive

Communications strategy

We translate business strategy into briefs and messaging frameworks for communications.

Training

We train marketers, strategists and communications agencies in developing strategy, writing briefs and evaluating creative ideas.

creative

services

Creative brand foundations

We translate brand strategies into the creative foundations needed to bring the strategy to life. Less identity and more naming, tone of voice.

Communications strategy

We act as an extension of the marketing department to boost strategic communication planning. We develop communication strategies and messaging frameworks to serve the brand and marketing objectives.

Training

We train creative departments and marketers on how to develop distinctive, on-brand creative ideas and assess creativity.

Communications platform ideas

We develop creative platform ideas that are flexible and enduring to serve multiple communication objectives.

We can bring them to life with external production and creative partners or act as creative consultants with internal creative departments.

Creative brand foundations

We translate brand strategies into the creative foundations needed to bring the strategy to life. Less identity and more naming, tone of voice.

Communications strategy

We act as an extension of the marketing department to boost strategic communication planning. We develop communication strategies and messaging frameworks to serve the brand and marketing objectives.

Training

We train creative departments and marketers on how to develop distinctive, on-brand creative ideas and assess creativity.

Communications platform ideas

We develop creative platform ideas that are flexible and enduring to serve multiple communication objectives.

We can bring them to life with external production and creative partners or act as creative consultants with internal creative departments.

contact

East of Everything Animation

[email protected]

East of Everything